When you think of great sporting brands, you probably think of Manchester United, Liverpool, FC Barcelona, and Real Madrid. But Bayern Munich is on par with each thanks to their success on and off the field.
On the field, they are hands-down the most dominant team in German football with 28 league championships, 18 German Cup titles, six German Super Cup titles, and six German League Cup titles; all of which are records. Their dominance extends to continental and international competition thanks to hardware earned in the UEFA Champions League/European Cup (five), UEFA Europa League/UEFA Cup (one), UEFA Cup Winners’ Cup (one), UEFA Super Cup (one), Intercontinental Cup (two), and FIFA Club World Cup (one).
Off the field Bayern is a brand with a global reach that is on par with the Uniteds, Liverpools, Barcelonas, and Madrids of the world.
Uli Hesse’s Bayern: Creating a Global Superclub is a special text that breaks down this success. It takes the reader from humble beginnings to global superpower, taking a deep look at the intertwining of German football and society along the way. While some clubs have bought their way to stardom, Bayern Munich has done it through hard work, great leadership, and legendary players. Simply put, they have done it the right way and a lot can be learned from studying this club.
This book is the most comprehensive read you’ll ever find on Bayern Munich and German football for that matter. And for that reason alone, you should put this title in the must-have category. This would also be a great read in between all those World Cup matches, particularly those matches involving the German National Team.
