This afternoon at Columbus City Hall, Columbus Crew SC unveiled its new “For Columbus” kit in a special event featuring Crew SC Investor-Operator and Chairman Anthony Precourt, Mayor of Columbus Andrew J. Ginther, Columbus City Councilwoman Jaiza Page, Crew SC Sporting Director and Head Coach Gregg Berhalter, Crew SC President of Business Operations Andy Loughnane and select Black & Gold players.
The Black & Gold’s 2016 kit portfolio includes the all-new For Columbus kit as well as the returning Crew SC Black kit, unveiled ahead of the 2015 campaign. In addition, Crew SC maintains the use of its 2015 Crew SC Gold kit to be worn for a limited number of matches.
Authentic For Columbus kits are slated to go on sale at the Crew SC Shop at MAPFRE Stadium immediately, with the store holding special hours this evening until 7:00 p.m. ET. A special For Columbus line of merchandise is set to be released in April, including a hat, beanie and a scarf further commemorating Columbus Crew SC’s connection to the City of Columbus.
Inspired by the Columbus City Flag, the For Columbus kit creates a powerful and bold connection between the Club and the City, further embracing Crew SC’s mission to be Authentically Columbus. The color scheme of the jersey mirrors those used in the City Flag, which is featured on the jock tag at the lower left of the shirt.
Seventeen stars in the neck tape are representative of Ohio being the 17th state admitted to the Union and harken to the 17 stars utilized in the Columbus City Seal, with 16 adorning the top of the circle and the 17th in the center of the Seal beneath the eagle. Additionally, the Seal is placed inside the jersey behind the badge, facing the heart.
Other jersey features include a prominent golden tone in the center, symbolic of Crew SC’s heritage, the Columbus Crew SC wordmark on the back-neck inset and a textured/raised ink Crew SC badge.
