Boston City FC Signs Multi-Year Agreement with New Balance

By October 26, 2017Soccer Business

Boston-based global athletics products company will be the club’s official outfitter and apparel supplier

Boston City FC has signed an agreement with global athletic leader New Balance to be the club’s official outfitter and apparel supplier.

New Balance, which has its global headquarters in Boston, will supply uniforms and apparel to Boston City FC.  The National Premier Soccer League club will kick off its third season wearing jerseys designed specifically for the club, which will be unveiled in the coming weeks.

“The level of commitment from New Balance is a clear indication that they believe in the longevity of the project we started two years ago,” said Boston City FC Managing Director Craig Tornberg.  “They have recognized what we have achieved to date and see the tremendous potential Boston City has to influence and appeal to soccer fans in our region.

“We are incredibly honored to wear one of Boston’s premier brands, who have made such a global commitment to our sport.  We look forward not only to wearing the New Balance uniforms, but also carrying out brand activation in the Greater Boston market, at matches, and through our youth soccer partnerships as we continue to integrate with our local community.”

Players, coaches, and staff will wear New Balance apparel for matches, training sessions, and official engagements, including tracksuits, training gear and footwear.  Boston City fans will be able to select from a range of match shirts and apparel to show their continued support for the team.

Chris Gallo, General Manager – Team Sports at New Balance added: “New Balance is incredibly excited and proud to announce a new sponsorship with our local NPSL team, Boston City FC.  Our agreement together is a strong statement for New Balance in the region and we look forward to providing the best experience for both the players and fans on and off the field.”

 

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